YANGA — Brand Design + Digital Templates
![](https://freight.cargo.site/t/original/i/d5ca33b4ebe1492fd21b082639aca1529746e561b4d14dba6c50bab0daa6840b/yanga---businesscard---3.jpg)
The Brief:
YANGA is a Mexico City based casting agency that emphasizes young, local, and untapped talent. Working with digital agency, Funkhaus, I was tasked to expand on the website they made for YANGA to create a comprehensive brand style guide that could seamlessly transition between the brands print and digital content.
My Approach:
Staying true to YANGA’s values of simplicity and youth, I created an identity that emphasized bold typography, minimal treatments, and a strong color palette. I created easy to use social templates in Adobe XD that allow YANGA’s in-house staff to freely update information while maintaining the consistency of their feed.
![](https://freight.cargo.site/t/original/i/b00a35b8dafb3f412bf8a4077e58c06cde6641c2e358edd2b9dffb4b41561641/Yanga-casestudy-social.jpg)
![](https://freight.cargo.site/t/original/i/16e2c94dbba6429cb24b6baf9920989dbe60f767a55b2be804a2508372b18804/Yanga-casestudy-socialoverview.jpg)
![](https://freight.cargo.site/t/original/i/3ea9ed3ada82877387b9696fcfdf92083ce3f600c33654ac132cb985950b18aa/Yanga-casestudy-email.jpg)
YANGA Website:
![](https://freight.cargo.site/t/original/i/a7448a3b563dd6a4f7387e1605923bf3c61104110fa82b24f144c4a648bd9bb0/Yanga-casestudy-website.jpg)
Alternate Business Card Designs:
![](https://freight.cargo.site/t/original/i/8ae8f0b24c9d433fd88980eeb92ee1e68295a7c979247b348e902fbb50cb8ce6/yanga---businesscard---1.jpg)
![](https://freight.cargo.site/t/original/i/4fe57f6f1fe9412e8d439f374a82da8ff5885d005a3b9d7dc978323f45094347/yanga---businesscard---2-2.jpg)
My Role: Brand Designer
Creative Director: Rick Baker
Website Design: Funkhaus
Agency: Funkhaus