Arc’Teryx Women’s Running 2020

The Brief:
Create a digital photo campaign for Arc’Teryx’s Women’s Running line. Tell the story with grit and an elevated esthetic.  

My Approach:

Use real-athlete talent and emphaize the power of the runner’s body. Through the use of extreme closeups and unexpected agles, capture running with an editorial sensibility. 


This project was acomplished working in a freelance agency model with a hyper-nimble crew of close collaborators.

My Role: Art Director
Photographer: Will Saunders
Production: Makenna Tague