Arc’teryx Women’s Hiking 2021
The Brief: Create a women’s hiking digital campaign that promotes the joy of being outdoors.
My Approach: Tell the story of friends having a great time. Collages and hand-painted animations lend a feeling of nostaliga. A strong color pallete of rich blacks and warm earth tones keep it grounded.
This project was acomplished working in a freelance agency model with close collaborators. I initiated a concept that suited Arc’teryx’s goal, directed photography, and delivered final layout designs and animations.
My Role: Art Director
Photographer: Will Saunders
Producer: Makenna Tague