The overwhelming sucess of the Samba has paved the way for adidas to re-release more archival lo-profile footwear models. The Taekwondo was tapped as an early opportunity to evolve the style preferences of our young female audience. 

This campaign lets great photography take the lead, leaning on carefully directed photography, styling, and casting as key ingredients to nail a cool-girl vibe. Images are practical in application, allowing max flexiblity to be used in both DTC and wholesale applications across retail, dot com, & paid media.