2024 Boston Marathon
Role: Art Director
Agency: adidas North America Brand Design (Powered by Cinco)
Copywriter: Joe Rodgers
Creative Director: Kevin Wolahan
Production: Resin Projects
Photographer: Carles Carabí
Grete archival Images Courtesy of adidas
adidas has a 30+ year relationship with the BAA as the tilte sponsor of the Boston Marathon. We were tasked with telling the stories behind the design of the 2024 Boston Marathon Apparel Collection and to level up the credibility of adidas Running as indie running brands steal buzz.
The result is campaign imagery that romantacizes the journey to the marathon. A sense of spontaniety creates an atitude of authenticity and familiarity while speaking directly to a style-driven high performance customer.
The result is campaign imagery that romantacizes the journey to the marathon. A sense of spontaniety creates an atitude of authenticity and familiarity while speaking directly to a style-driven high performance customer.
Worked On: Concept Development, Pre-Production Management, Messaging Framework, Photo Art Direction, Post-Production Oversight, Graphic Design, Campaign Guidelines.
Grete Waitz Heritage Pack
