Under new creative leadership for the first time in over a decade, Arc’Teryx was at the beginning of re-defining their approach to visual story telling to a more fresh and elevated approach.

Physically, pandemic lockdowns gutted production capabilities making it very difficult to capture new product. Logistically, they shipped product and we ran the ultimate run-and-gun tiny production with a max crew of four people, inclusive of talent.

Creatively, we approached the outdoors with an editorial sensibility. The use of extreme and unexpected angles let us tap into the details while grounding our images in nature.