Cannondale is a global leader in cycling that has always focused on bikes. For the first time in the brands 50+ year history, they branched into acessories with the introduction of a new helmet line. We were tasked with creative a bold entrace for Cannondale helmets with a campaign that delivered across 3 categories: road, commuter, mountian.

We created a style forward campaign that blends cannondale’s off-beat brand attitude with the beauty of the product. The use of sky as a visual motif results in images that are as light as the helmets themselves.