Doobie Canabis Pre-Rolls
Role: Creative Lead + Brand/Graphic Design
Strategy Mentorship: Daniel Baxter
5-Pack Custom Box Design: Premier Press (Portland, OR)
Photographer: Ben Sellon
Prop Stylist: Margo Latka
The Oregon-based dispensary chain, Tokyo Starfish, was undergoing a strategic shift to expand their house-made products beyond their own stores and into the larger wholesale market. Pre-rolls were the product of choice for this frist forray into wholesale production.
Our big goal was to create a brand that had the ability to upset the Oregon wholesale market. We set out to do this by creating a brand that was approachable, funny, and bucked the typical ‘stoner vibes’ seen in the category. After all, it’s just weed.
Our big goal was to create a brand that had the ability to upset the Oregon wholesale market. We set out to do this by creating a brand that was approachable, funny, and bucked the typical ‘stoner vibes’ seen in the category. After all, it’s just weed.
Worked On: Naming, Brand Strategy, Brand Identity, Writing, Packaging Design, Launch Campaign, Seeding Kit, Brand Guidelines
Launch Campaign
A literal take on the classification of “Recreational Cannabis.” The Doobie box goes on the move into leasurely recerational environments; mini golf, bowling, and ping pong.
