Doobie Canabis Pre-Rolls
Brand design and launch campaign for a cannabis pre-roll brand.
The Brief:
Create a brand with the ability to upset the Oregon wholesale market. The brand needs to be aproachable and cool, bucking the typical ‘stoner vibes’ we see in the category.
Create a brand with the ability to upset the Oregon wholesale market. The brand needs to be aproachable and cool, bucking the typical ‘stoner vibes’ we see in the category.
My Approach:
Through the balance of playful typography, to-the-point communication, and a bold color palette, I created an identity system that is cool, clever, and fun. An all-in-one custom box design is the perfect good-times starter pack. After all, its just weed.
Through the balance of playful typography, to-the-point communication, and a bold color palette, I created an identity system that is cool, clever, and fun. An all-in-one custom box design is the perfect good-times starter pack. After all, its just weed.
Launch Campaign:
For the Doobie’s first introduction to the world, I directed a photo campaign that took a literal take on the classification of “Recreational Cannabis.” A bright game of mini-golf tells the story of a great time smoking weed on the go.
Special thanks to Daniel Baxter for providing mentorship on the strategy portion of building this brand and to Premier Press in Portland, OR for designing the Doobie 5-pack custom box.
Deliverables: Naming, Brand Platform, Logo Suite, Custom Packaging Design, Collateral & Educational Materials, Launch Campaign Direction.
My Role: Brand Designer and Art Director
Campaign Photography: Ben Sellon
Campaign Prop Stylist: Margo Latka
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Isabella Acosta Barna 2025 — Portland, OR