Women’s Running
Art direction for digital content collection.
The Brief:
Create images for select Arc’Teryx’s Women’s Running apparel & footwear. Elevate our running esthetic, while staying true to a high-performance customer
Create images for select Arc’Teryx’s Women’s Running apparel & footwear. Elevate our running esthetic, while staying true to a high-performance customer
My Approach:
Cast real-athlete talent and emphaize the power of the runner’s body. Through the use of extreme closeups and unexpected agles, capture running with an editorial sensibility.
Cast real-athlete talent and emphaize the power of the runner’s body. Through the use of extreme closeups and unexpected agles, capture running with an editorial sensibility.
My Role: Art Director / Graphic Designer
Photographer: Will Saunders
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Isabella Acosta Barna 2025 — Portland, OR